{"id":4846,"date":"2023-08-10T10:41:46","date_gmt":"2023-08-10T10:41:46","guid":{"rendered":"https:\/\/spoon.se\/case\/bridge-builders-when-the-hisingsbron-became-a-tv-celebrity\/"},"modified":"2025-11-14T12:45:42","modified_gmt":"2025-11-14T12:45:42","slug":"bridge-builders-when-the-hisingsbron-became-a-tv-celebrity","status":"publish","type":"case","link":"https:\/\/spoon.se\/en\/case\/bridge-builders-when-the-hisingsbron-became-a-tv-celebrity\/","title":{"rendered":"When a bridge became a TV celebrity"},"content":{"rendered":"
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"Bridge Builders" – a web TV series with over a million viewers <\/h2>\n
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How do you get people to engage with the construction of a new bridge? The web series “Bridge Builders” brought a large-scale infrastructure project in Gothenburg, from the banks of the city’s river to the screen \u2013 and into the hearts of its residents. <\/span><\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n

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Background <\/h2>\n

Since its inauguration in 1939, the G\u00f6ta \u00c4lv bridge between Gothenburg and Hisingen, has been a vital transportation link for residents and businesses in the area. As the bridge became older, it was decided it was to be demolished and replaced with a new bridge – the Hisingsbron – and it was to be completed in time for Gothenburg’s 400th jubilee in 2021. Construction took around five years, during which time Spoon was commissioned by the City of Gothenburg to record the demolition of the old bridge and the construction of the new one.<\/p>\n

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The challenge <\/h3>\n

The City of Gothenburg wanted to show people that the new Hisingsbron would be more than just a crossing over the G\u00f6ta \u00c4lv river \u2013 it would be a new landmark that would reshape Gothenburg’s cityscape. The complex construction project would greatly impacted Gothenburg’s residents with closed roads and traffic jams, but in the end it would connect everyone in more ways than one. <\/p>\n

Our mission was to create awareness and an understanding of the building process among the city’s residents, and make everyone involved in the project to feel proud. The goal was to create entertaining yet educational content and reach as many people as possible. <\/span><\/p>\n<\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n

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