{"id":4896,"date":"2023-11-17T16:06:58","date_gmt":"2023-11-17T16:06:58","guid":{"rendered":"https:\/\/spoon.se\/case\/ssab-and-the-potential-of-steel\/"},"modified":"2025-11-14T12:35:35","modified_gmt":"2025-11-14T12:35:35","slug":"ssab-and-the-potential-of-steel","status":"publish","type":"case","link":"https:\/\/spoon.se\/en\/case\/ssab-and-the-potential-of-steel\/","title":{"rendered":"SSAB \u2013 and the potential of steel"},"content":{"rendered":"<section data-block=\"introduction-text\" class=\"reveal  pb-12 md:pb-30\">\n    <div class=\"wrapper\">\n        <div class=\"lg:grid lg:grid-cols-12 lg:gap-x-8\">\n                            <h2 class=\"heading-md font-semibold mb-4 lg:col-span-6 lg:mb-0\">How a steel manufacturer improved timber transportation<\/h2>\n                        <div class=\"lg:col-span-5\">\n                <div class=\"\">\n                    <div class=\"wysiwyg wysiwyg--xxl mb-6 md:mb-8\"><p><span style=\"font-weight: 400;\">How do you showcase the unique properties of Swedish steel? By traveling to Austria and meeting Gsodam, an innovative manufacturer of vehicles for timber transportation \u2013 and SSAB&#8217;s customer \u2013 who have realized the full potential of steel.  <\/span><\/p>\n<\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section data-block=\"text-two-columns\" class=\"reveal  pb-12 md:pb-30\">\n    <div class=\"wrapper\">\n        <div class=\"grid md:grid-cols-12 gap-x-8 gap-y-12 md:gap-y-15\">\n            <div class=\"md:col-span-6 lg:col-span-5 lg:col-start-2 lg:pr-8\">\n                <h2 class=\"heading-md font-semibold mb-3\">The challenge <\/h2>\n                <div class=\"wysiwyg\"><p><span style=\"font-weight: 400;\">SSAB is the largest manufacturer of steel in the Nordic region &#8211; but how are its products actually used? Spoon was asked to create content that would explain how SSAB&#8217;s current and potential customers can use its products and services to increase competitiveness.  <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<\/div>\n                                <\/div>\n\n            <div class=\"md:col-span-6 lg:col-span-5 md:col-start-7 lg:pl-8\">\n                <h3 class=\"heading-md font-semibold mb-3\">The insight <\/h3>\n                <div class=\"wysiwyg\"><p><strong><span style=\"font-weight: 400;\">There are almost endless applications for steel and SSAB supplies practically all industries. Among its customers are manufacturers of truck beds and agricultural machinery, as well as bridge builders and timber trailers.  <\/span><\/strong><\/p>\n<\/div>\n                                <\/div>\n        <\/div>\n<\/section>\n\n\n<section data-block=\"image-or-video\" class=\"reveal  pb-12 md:pb-30\">\n    <div class=\"wrapper\">\n        <div class=\"grid md:grid-cols-12 md:gap-x-8 relative\">\n            <div class=\"col-span-full\">\n                <div class=\"relative rounded-md overflow-hidden\">\n                    \n                                                                            <video class=\"video object-cover object-center h-full w-full\"\n                                controls                                 playsinline src=\"https:\/\/cdn.ohmyhosting.se\/src\/https:\/\/spoon.se\/wp-content\/uploads\/2023\/11\/CustomerStory_Gsodam_16x9_enEN-1.mp4#t=3\">\n                                    <source src=\"https:\/\/cdn.ohmyhosting.se\/src\/https:\/\/spoon.se\/wp-content\/uploads\/2023\/11\/CustomerStory_Gsodam_16x9_enEN-1.mp4#t=3\" type=\"video\/mp4\">\n                                    Din webbl\u00e4sare st\u00f6djer inte video-taggen.\n                                <\/video>\n                                                    \n                                                                        <button aria-label=\"Spela video\" class=\"playButton absolute top-1\/2 left-1\/2 transform -translate-x-1\/2 -translate-y-1\/2\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"72\" height=\"73\" fill=\"none\"><rect width=\"72\" height=\"72\" y=\".5\" fill=\"#131313\" rx=\"36\"\/><path fill=\"#F8F5EE\" d=\"M48 34.768c1.333.77 1.333 2.694 0 3.464L30 48.624c-1.333.77-3-.192-3-1.732V26.108c0-1.54 1.667-2.502 3-1.732l18 10.392Z\"\/><\/svg>\n                            <\/button>\n                                                            <\/div>\n\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section data-block=\"text-two-columns\" class=\"reveal  \">\n    <div class=\"wrapper\">\n        <div class=\"grid md:grid-cols-12 gap-x-8 gap-y-12 md:gap-y-15\">\n            <div class=\"md:col-span-6 lg:col-span-5 lg:col-start-2 lg:pr-8\">\n                <h2 class=\"heading-md font-semibold mb-3\">The solution <\/h2>\n                <div class=\"wysiwyg\"><p><strong><span style=\"font-weight: 400;\">We wanted to create engaging and illustrative content that demonstrated steel&#8217;s many innovative applications and possibilities. The best way to do this was through film. With the help of moving images, we could clearly show and explain how SSAB&#8217;s customer Gsodam, which manufactures timber transport vehicles in Austria, succeeded in building lighter trailers with increased load capacity, thanks to the unique properties of SSAB&#8217;s steel. The film was complemented with an article and images.   <\/span><\/strong><\/p>\n<\/div>\n                                <\/div>\n\n            <div class=\"md:col-span-6 lg:col-span-5 md:col-start-7 lg:pl-8\">\n                <h3 class=\"heading-md font-semibold mb-3\">The results <\/h3>\n                <div class=\"wysiwyg\"><p>In addition to the article and video, shorter clips were edited for distribution on social media. Across all platforms, the story of Gsodam has received significant attention. As further proof that the video was well received, SSAB also commissioned us to translate it into seven additional languages \u2013 more than ever before.  <\/p>\n<\/div>\n                                <\/div>\n        <\/div>\n<\/section>\n\n\n<section data-block=\"blockquote\" class=\"reveal pt-16 \">\n    <div class=\"wrapper\">\n        <div class=\"grid md:grid-cols-12 md:gap-x-8\">\n            <div class=\"col-span-10 lg:col-span-8 col-start-2 lg:col-start-3 bg-spoon-white p-12 rounded-md\">\n                <p class=\"body-lg md:body-xl mb-6\">&quot;Collaborating with Spoon went smoothly: the production team worked independently and efficiently, and we were well-informed about the status during the process. The final result was excellent, which allowed us to gain visibility in the collaborations we do with our customers. We could simultaneously inspire and educate both current and potential customers.&quot;  <\/p>\n                <p class=\"heading-xs font-semibold\">&#8211; Sari Idman, Head of Social Media at SSAB<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section data-block=\"contact-person\" class=\"reveal pt-2 md:pt-30 pb-12 md:pb-30s\">\n    <div class=\"wrapper\">\n        <div class=\"grid grid-cols-1 md:grid-cols-12 gap-x-8\">\n            <div class=\"col-span-full md:col-span-10 md:col-start-2 grid-cols-1 sm:grid-cols-12 md:grid-cols-10 grid gap-x-8\">\n                <div class=\"mb-10 md:mb-15 col-span-full sm:col-span-4 lg:col-span-3 flex flex-wrap sm:flex-col\">\n                    <h2 class=\"heading-md font-semibold mb-4 w-full\">Want to know more? Contact me!<\/h2>\n                    <div class=\"w-1\/3 sm:w-full pr-2 md:pr-0\">\n                        <picture class=\"w-full\"><img loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/images.ohmyhosting.se\/Ngt2B9-qVXejPrgbdUkCgJ8BQ14=\/300x332\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2023%2F08%2FCan-Bolin-Meryem-7407532-e1771592316130.jpg 1x, https:\/\/images.ohmyhosting.se\/SevU2ZylEie0Hp8sevKiFXLBZcY=\/600x664\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2023%2F08%2FCan-Bolin-Meryem-7407532-e1771592316130.jpg 2x\" alt=\"https:\/\/spoon.se\/wp-content\/uploads\/2023\/08\/Can-Bolin-Meryem-7407532-e1771592316130.jpg\" class=\"w-full rounded-md mb-[14px] lazy\" data-src=\"https:\/\/images.ohmyhosting.se\/Ngt2B9-qVXejPrgbdUkCgJ8BQ14=\/300x332\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2023%2F08%2FCan-Bolin-Meryem-7407532-e1771592316130.jpg\" src=\"https:\/\/images.ohmyhosting.se\/TKe1vF8Nu6xeLUomg1zgkoAE-UY=\/300x332\/filters:quality(10):blur(9)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2023%2F08%2FCan-Bolin-Meryem-7407532-e1771592316130.jpg\" width=\"300\" height=\"332\" \/><\/picture>                    <\/div>\n                    <div class=\"w-3\/3 sm:w-full break-words\">\n                        <h3 class=\"heading-md font-acma mb-1.5\">Meryem Can Bolin<\/h3>\n                        <p class=\"body-sm\">Client Director<\/p>\n                        <a class=\"js-email block body-sm font-semibold group\" data-email=\"meryem.can@spoon.se\" href=\"javascript:;\"><span class=\"group-hover:underline\">meryem.can@spoon.se<\/span><\/a>\n                        <a class=\"block body-sm font-semibold hover:underline\" href=\"tel:46760456304\">+46 76 045 63 04<\/a>\n                    <\/div>\n\n                <\/div>\n\n                <div class=\"col-span-full sm:col-span-7 md:col-span-5 sm:col-start-6 md:col-start-6\">\n                                                                                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section data-block=\"cards\" class=\"reveal  pb-12 md:pb-30 overflow-x-hidden\">\n    <div class=\"wrapper flex flex-col\">\n        <!-- Array with one object -->\n                    <div>\n                <div id=\"cardSlider\" class=\"splide\">\n                    <div class=\"flex flex-row mb-8\">\n                        <h2 class=\"heading-md font-semibold\">More customer cases from Spoon<\/h2>\n                        <div class=\"ml-auto flex flex-row items-center gap-x-3 sm:gap-x-4 splide__arrows\">\n                            <button aria-label=\"previous\" class=\"button button--border-black px-4 py-1.5 rounded-full group js-splide-prev\">\n                                <svg width=\"20\" height=\"11\" viewBox=\"0 0 20 11\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    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data-src=\"https:\/\/images.ohmyhosting.se\/vmgCKLN3iBLZOmHeyWsgP0gYI6Q=\/410x480\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2025%2F09%2FSkarmavbild-2025-09-10-kl.-09.02.06.png\" src=\"https:\/\/images.ohmyhosting.se\/FQ3h0DRWZeDceyQ4rivpb1rxUyQ=\/410x480\/filters:quality(10):blur(9)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2025%2F09%2FSkarmavbild-2025-09-10-kl.-09.02.06.png\" width=\"410\" height=\"480\" \/><\/picture>\n                                                                                                            <span class=\"category-button category-button--yellow mr-auto mb-4\">Case<\/span>\n                                                                        <h2 class=\"heading-md-alternative break-words\">A boost for Energif\u00f6retagen<\/h2>\n                                <\/a>\n                            <\/li>\n                                                                                    <li class=\"splide__slide\">\n                                <a class=\"w-full flex flex-col group\" href=\"https:\/\/spoon.se\/en\/?post_type=case&amp;p=4994\">\n                                                                        <picture class=\"w-full\"><img loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/images.ohmyhosting.se\/8yZBD_j7_fTnlz8q8V0nntRwCxw=\/410x480\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2025%2F10%2FSkanska_Idar_01.jpg 1x, https:\/\/images.ohmyhosting.se\/GQdbyuzTd4wDXnfC7fP6lSypLqE=\/820x960\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2025%2F10%2FSkanska_Idar_01.jpg 2x\" alt=\"Skanska employer branding\" class=\"w-full mb-4 rounded-md transition-border-radius duration-300 group-hover:rounded-[40px] lazy\" data-src=\"https:\/\/images.ohmyhosting.se\/8yZBD_j7_fTnlz8q8V0nntRwCxw=\/410x480\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2025%2F10%2FSkanska_Idar_01.jpg\" src=\"https:\/\/images.ohmyhosting.se\/KYGMkPj4kZ-c-H69lRX9z4xI7HA=\/410x480\/filters:quality(10):blur(9)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2025%2F10%2FSkanska_Idar_01.jpg\" width=\"410\" height=\"480\" \/><\/picture>                                                                                                            <span class=\"category-button category-button--yellow mr-auto mb-4\">Case<\/span>\n                                                                        <h2 class=\"heading-md-alternative break-words\">Building Skanskas reputation and attracting the best<\/h2>\n                                <\/a>\n                            <\/li>\n                                                                                    <li class=\"splide__slide\">\n                                <a class=\"w-full flex flex-col group\" href=\"https:\/\/spoon.se\/en\/case\/changing-young-swedes-image-of-finland\/\">\n                                                      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height=\"480\" \/><\/picture>\n                                                                                                            <span class=\"category-button category-button--yellow mr-auto mb-4\">Case<\/span>\n                                                                        <h2 class=\"heading-md-alternative break-words\">Changing young Swedes\u2019 image of Finland<\/h2>\n                                <\/a>\n                            <\/li>\n                                                                                    <li class=\"splide__slide\">\n                                <a class=\"w-full flex flex-col group\" href=\"https:\/\/spoon.se\/en\/case\/how-do-you-get-young-men-interested-in-stem-cell-donation\/\">\n                                                                            <picture class=\"w-full\"><img loading=\"lazy\" decoding=\"async\" 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                                                                                   <span class=\"category-button category-button--yellow mr-auto mb-4\">Case<\/span>\n                                                                        <h2 class=\"heading-md-alternative break-words\">How do you get young men interested in stem cell donations?<\/h2>\n                                <\/a>\n                            <\/li>\n                                                                                    <li class=\"splide__slide\">\n                                <a class=\"w-full flex flex-col group\" href=\"https:\/\/spoon.se\/en\/case\/how-we-delivered-volvos-keynote-presentation-at-the-worlds-largest-tech-fair\/\">\n                                                                            <picture class=\"w-full\"><img loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/images.ohmyhosting.se\/Y7oMHlSOc4aum6VujjtXE-zafpE=\/410x480\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2025%2F02%2FSkarmavbild-2025-02-19-kl.-15.30.44.png 1x, https:\/\/images.ohmyhosting.se\/_INiznveMrz0M8i8IaPTppMyWGg=\/820x960\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2025%2F02%2FSkarmavbild-2025-02-19-kl.-15.30.44.png 2x\" alt=\"\" class=\"w-full mb-4 rounded-md transition-border-radius duration-300 group-hover:rounded-[40px] lazy\" data-src=\"https:\/\/images.ohmyhosting.se\/Y7oMHlSOc4aum6VujjtXE-zafpE=\/410x480\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2025%2F02%2FSkarmavbild-2025-02-19-kl.-15.30.44.png\" src=\"https:\/\/images.ohmyhosting.se\/lG7Kpzvj74hoWSv7jFWtW7Fb3cA=\/410x480\/filters:quality(10):blur(9)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2025%2F02%2FSkarmavbild-2025-02-19-kl.-15.30.44.png\" width=\"410\" height=\"480\" \/><\/picture>\n                         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srcset=\"https:\/\/images.ohmyhosting.se\/vsps-0oB0R9upBDdswyZLfRvh7s=\/410x480\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2023%2F06%2FBluedragon-ny-2592x1160-1.png 1x, https:\/\/images.ohmyhosting.se\/-b6aSA1ZUAfpRoDiuYZqo-cPsVM=\/820x960\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2023%2F06%2FBluedragon-ny-2592x1160-1.png 2x\" alt=\"\" class=\"w-full mb-4 rounded-md transition-border-radius duration-300 group-hover:rounded-[40px] lazy\" data-src=\"https:\/\/images.ohmyhosting.se\/vsps-0oB0R9upBDdswyZLfRvh7s=\/410x480\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2023%2F06%2FBluedragon-ny-2592x1160-1.png\" src=\"https:\/\/images.ohmyhosting.se\/VHNuSiV1XRpurBzKNr3fzFcMFlI=\/410x480\/filters:quality(10):blur(9)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2023%2F06%2FBluedragon-ny-2592x1160-1.png\" width=\"410\" height=\"480\" \/><\/picture>                                                                                                            <span class=\"category-button category-button--yellow mr-auto mb-4\">Case<\/span>\n                                                                        <h2 class=\"heading-md-alternative break-words\">How we established Blue Dragon&#8217;s new brand in Sweden<\/h2>\n                                <\/a>\n                            <\/li>\n                                                                                    <li class=\"splide__slide\">\n                                <a class=\"w-full flex flex-col group\" href=\"https:\/\/spoon.se\/en\/case\/how-we-gave-falcon-new-wings\/\">\n                                                                        <picture class=\"w-full\"><img loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/images.ohmyhosting.se\/jrCcyGf3RFFbF0H0v_qIJs5zG58=\/410x480\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2025%2F07%2FFalcon-sunrise-day2-scaled.png 1x, https:\/\/images.ohmyhosting.se\/ls6jYp5vR4bguk4G_XKqYQ_sTHI=\/820x960\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2025%2F07%2FFalcon-sunrise-day2-scaled.png 2x\" alt=\"\" class=\"w-full mb-4 rounded-md transition-border-radius duration-300 group-hover:rounded-[40px] lazy\" data-src=\"https:\/\/images.ohmyhosting.se\/jrCcyGf3RFFbF0H0v_qIJs5zG58=\/410x480\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2025%2F07%2FFalcon-sunrise-day2-scaled.png\" src=\"https:\/\/images.ohmyhosting.se\/t3kOXYDXpIj2OEMMc9RReaICItk=\/410x480\/filters:quality(10):blur(9)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2025%2F07%2FFalcon-sunrise-day2-scaled.png\" width=\"410\" height=\"480\" \/><\/picture>                                                                                                            <span class=\"category-button category-button--yellow mr-auto mb-4\">Case<\/span>\n                                                                        <h2 class=\"heading-md-alternative break-words\">How we gave Falcon new wings<\/h2>\n                                <\/a>\n                            <\/li>\n                                                                                    <li class=\"splide__slide\">\n                                <a class=\"w-full flex flex-col group\" href=\"https:\/\/spoon.se\/en\/case\/squid-game-2-how-we-helped-netflix-take-over-the-news-feed\/\">\n                                                                        <picture class=\"w-full\"><img loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/images.ohmyhosting.se\/ss6KQ9bYMpoKIHIlKBPLu7Jq-v8=\/410x480\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2025%2F10%2FHeader_netflix_Spoon-webb.jpg 1x, https:\/\/images.ohmyhosting.se\/kBSM54DfDmNrlXPuni_rvw14bJs=\/820x960\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2025%2F10%2FHeader_netflix_Spoon-webb.jpg 2x\" alt=\"\" class=\"w-full mb-4 rounded-md transition-border-radius duration-300 group-hover:rounded-[40px] lazy\" data-src=\"https:\/\/images.ohmyhosting.se\/ss6KQ9bYMpoKIHIlKBPLu7Jq-v8=\/410x480\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2025%2F10%2FHeader_netflix_Spoon-webb.jpg\" src=\"https:\/\/images.ohmyhosting.se\/sq1uonswz5EBH6XDN-BlVq14zJw=\/410x480\/filters:quality(10):blur(9)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2025%2F10%2FHeader_netflix_Spoon-webb.jpg\" width=\"410\" height=\"480\" \/><\/picture>                                                                                                            <span class=\"category-button category-button--yellow mr-auto mb-4\">Case<\/span>\n                                                                        <h2 class=\"heading-md-alternative break-words\">Squid Game 2 &#8211; how we helped Netflix take over the news feed<\/h2>\n                                <\/a>\n                            <\/li>\n                                                                                    <li class=\"splide__slide\">\n                                <a class=\"w-full flex flex-col group\" href=\"https:\/\/spoon.se\/en\/case\/ssab-and-the-potential-of-steel\/\">\n                                                                            <picture class=\"w-full\"><img loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/images.ohmyhosting.se\/B3DwlbOzk76MR39rHBVzE3kWHHw=\/410x480\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2023%2F11%2FCase-SSAB-2592x1160-1.png 1x, https:\/\/images.ohmyhosting.se\/w0Jceyfe7Rn-7jT99ZLCjCPs62s=\/820x960\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2023%2F11%2FCase-SSAB-2592x1160-1.png 2x\" alt=\"\" class=\"w-full mb-4 rounded-md transition-border-radius duration-300 group-hover:rounded-[40px] lazy\" data-src=\"https:\/\/images.ohmyhosting.se\/B3DwlbOzk76MR39rHBVzE3kWHHw=\/410x480\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2023%2F11%2FCase-SSAB-2592x1160-1.png\" src=\"https:\/\/images.ohmyhosting.se\/AW_LqtCsoMtfd5TD2ermxSSpZqs=\/410x480\/filters:quality(10):blur(9)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2023%2F11%2FCase-SSAB-2592x1160-1.png\" width=\"410\" height=\"480\" \/><\/picture>\n                                                                                                            <span class=\"category-button category-button--yellow mr-auto mb-4\">Case<\/span>\n                                                                        <h2 class=\"heading-md-alternative break-words\">SSAB \u2013 and the potential of steel<\/h2>\n                                <\/a>\n                            <\/li>\n                                                                                    <li class=\"splide__slide\">\n                      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data-src=\"https:\/\/images.ohmyhosting.se\/HStP49E8uX_6VskgX2gFNb84JQM=\/410x480\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2024%2F06%2FKANTHAL-Steel-campaign_2023_samlat-02_2592x1160-kopiera-scaled.jpg\" src=\"https:\/\/images.ohmyhosting.se\/wpdGPSPI5Cf_mdY-eCtAl0dUw7o=\/410x480\/filters:quality(10):blur(9)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2024%2F06%2FKANTHAL-Steel-campaign_2023_samlat-02_2592x1160-kopiera-scaled.jpg\" width=\"410\" height=\"480\" \/><\/picture>                                                                                                            <span class=\"category-button category-button--yellow mr-auto mb-4\">Case<\/span>\n                                                                        <h2 class=\"heading-md-alternative break-words\">The campaign that lifts the heroes of the steel industry<\/h2>\n                                <\/a>\n                            <\/li>\n                                                                                    <li class=\"splide__slide\">\n                                <a class=\"w-full flex flex-col group\" href=\"https:\/\/spoon.se\/en\/case\/volvo-pentas-acclaimed-web-series-mighty-jobs\/\">\n                                                                            <picture class=\"w-full\"><img loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/images.ohmyhosting.se\/T0vS3McxJcWnyTwtWG86wdMttUM=\/410x480\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2023%2F08%2Fvolvo_penta.jpeg 1x, https:\/\/images.ohmyhosting.se\/gSYKQbRYI1qx0Dyw6IDREvY2dTU=\/820x960\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2023%2F08%2Fvolvo_penta.jpeg 2x\" alt=\"\" class=\"w-full mb-4 rounded-md transition-border-radius duration-300 group-hover:rounded-[40px] lazy\" data-src=\"https:\/\/images.ohmyhosting.se\/T0vS3McxJcWnyTwtWG86wdMttUM=\/410x480\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2023%2F08%2Fvolvo_penta.jpeg\" src=\"https:\/\/images.ohmyhosting.se\/A7Cs4WhxSbFbdYU_z68HSdp9fa4=\/410x480\/filters:quality(10):blur(9)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2023%2F08%2Fvolvo_penta.jpeg\" width=\"410\" height=\"480\" \/><\/picture>\n                                                                                                            <span class=\"category-button category-button--yellow mr-auto mb-4\">Case<\/span>\n                                                                        <h2 class=\"heading-md-alternative break-words\">Volvo Penta&#8217;s acclaimed web TV series Mighty Jobs<\/h2>\n                                <\/a>\n                            <\/li>\n                                                                                    <li class=\"splide__slide\">\n                       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src=\"https:\/\/images.ohmyhosting.se\/B1KPaB3RSIiDgQ4i5Q45Tkx90Rw=\/410x480\/filters:quality(10):blur(9)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2023%2F08%2Fhisingsbron_02.original.jpeg\" width=\"410\" height=\"480\" \/><\/picture>\n                                                                                                            <span class=\"category-button category-button--yellow mr-auto mb-4\">Case<\/span>\n                                                                        <h2 class=\"heading-md-alternative break-words\">When a bridge became a TV celebrity<\/h2>\n                                <\/a>\n                            <\/li>\n                                                    <\/ul>\n                    <\/div>\n                <\/div>\n            <\/div>\n        \n            <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"parent":0,"template":"","case_category":[],"class_list":["post-4896","case","type-case","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SSAB \u2013 and the potential of steel - Spoon<\/title>\n<meta name=\"description\" content=\"How do you showcase the unique properties of Swedish steel? 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