{"id":4897,"date":"2023-08-01T11:35:20","date_gmt":"2023-08-01T11:35:20","guid":{"rendered":"https:\/\/spoon.se\/case\/volvo-pentas-acclaimed-web-series-mighty-jobs\/"},"modified":"2025-11-14T12:53:57","modified_gmt":"2025-11-14T12:53:57","slug":"volvo-pentas-acclaimed-web-series-mighty-jobs","status":"publish","type":"case","link":"https:\/\/spoon.se\/en\/case\/volvo-pentas-acclaimed-web-series-mighty-jobs\/","title":{"rendered":"Volvo Penta’s acclaimed web TV series Mighty Jobs"},"content":{"rendered":"
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The campaign that garnered over 35 million views <\/h2>\n
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When you see a large green engine installed in an industrial application, do you think of human warmth, engagement, entertainment, and emotional bonds? No, wouldn’t have thought so! But you might change your mind after watching Volvo Penta’s Mighty Jobs campaign. <\/span><\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n

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The challenge<\/h2>\n

The Swedish engine manufacturer Volvo Penta has been around for over 100 years and has extensive experience in quality and innovation in the boating industry. That’s great, right…?
\n<\/span>For the marine sector, it certainly is. But Volvo Penta’s extensive \u2013 and equally as important range for industrial installations <\/span> needed a boost too. So, if you have a well-established brand, how do you change how part of it is perceived? <\/span><\/p>\n<\/div>\n <\/div>\n\n

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The solution <\/h3>\n

What’s the most important thing in the world? People, of course. So why not celebrate some of them? People who perform mighty important jobs but are often forgotten. That’s how people became the common thread when Spoon created an online video series called “Mighty Jobs.” <\/span><\/p>\n

With our focus on people, we were able to generate well-deserved attention on their work, as well as the machines that perform these mighty important jobs around the world, powered by Volvo Penta engines. <\/span><\/p>\n<\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n

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