{"id":4918,"date":"2025-03-06T09:13:43","date_gmt":"2025-03-06T09:13:43","guid":{"rendered":"https:\/\/spoon.se\/case\/how-do-you-get-young-men-interested-in-stem-cell-donation\/"},"modified":"2025-11-14T11:11:55","modified_gmt":"2025-11-14T11:11:55","slug":"how-do-you-get-young-men-interested-in-stem-cell-donation","status":"publish","type":"case","link":"https:\/\/spoon.se\/en\/case\/how-do-you-get-young-men-interested-in-stem-cell-donation\/","title":{"rendered":"How do you get young men interested in stem cell donations?"},"content":{"rendered":"
\n
\n
\n

The Tobias Registry needed to attract young men <\/h2>\n
\n
\n

By tapping into Generation Z’s interests and trends on social channels, we have managed to get young men interested in the Tobias Registry. This is really good news, as there is a significant shortage of youth willing to donate their stem cells to seriously ill patients.<\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n

\n
\n
\n
\n

Challenge <\/h2>\n

The Tobias Registry is Sweden’s registry for stem cell donations. There is a shortage of young men in the registry, which can result in some patients not receiving the stem cell donation they need to survive. We were tasked with getting more guys to realize that they can save lives by sharing their stem cells.<\/p>\n<\/div>\n <\/div>\n\n

\n

Insight <\/h3>\n

What are stem cells anyway? Does it hurt to donate? The level of knowledge about stem cell donations is low among young men, and no one is talking about stem cells in their social circles. To make stem cell donation and the Tobias Registry relevant, we needed to create content that aligns with the trends and references young men themselves use and consume.<\/p>\n<\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n

\n
\n