{"id":5068,"date":"2025-10-23T13:54:36","date_gmt":"2025-10-23T13:54:36","guid":{"rendered":"https:\/\/spoon.se\/case\/squid-game-2-how-we-helped-netflix-take-over-the-news-feed\/"},"modified":"2025-11-14T12:33:15","modified_gmt":"2025-11-14T12:33:15","slug":"squid-game-2-how-we-helped-netflix-take-over-the-news-feed","status":"publish","type":"case","link":"https:\/\/spoon.se\/en\/case\/squid-game-2-how-we-helped-netflix-take-over-the-news-feed\/","title":{"rendered":"Squid Game 2 &#8211; how we helped Netflix take over the news feed"},"content":{"rendered":"<section data-block=\"introduction-text\" class=\"reveal  pb-12 md:pb-30\">\n    <div class=\"wrapper\">\n        <div class=\"lg:grid lg:grid-cols-12 lg:gap-x-8\">\n                            <h2 class=\"heading-md font-semibold mb-4 lg:col-span-6 lg:mb-0\">Launching Squid Game season 2 in the Nordics <\/h2>\n                        <div class=\"lg:col-span-5\">\n                <div class=\"\">\n                    <div class=\"wysiwyg wysiwyg--xxl mb-6 md:mb-8\"><p>Following up on a success story is never easy. To promote season 2 of Squid Game, Netflix needed help creating content for Meta and TikTok in the Nordics \u2013 before, during, and after the launch. The goal was to build hype for the new season and keep the conversation going long after the premiere.  <\/p>\n<\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section data-block=\"text-two-columns\" class=\"reveal  pb-12 md:pb-30\">\n    <div class=\"wrapper\">\n        <div class=\"grid md:grid-cols-12 gap-x-8 gap-y-12 md:gap-y-15\">\n            <div class=\"md:col-span-6 lg:col-span-5 lg:col-start-2 lg:pr-8\">\n                <h2 class=\"heading-md font-semibold mb-3\">Insights <\/h2>\n                <div class=\"wysiwyg\"><p>To succeed, we needed to have our ear to the ground and listen to what people were talking about. By following these conversations, we could ensure that Netflix made Swedes, Danes, and Norwegians want to return to the Squid Game universe. To maximize impact on all channels, close collaboration with Netflix&#8217;s other partner agencies was also required.  <\/p>\n<p>&nbsp;<\/p>\n<h3>The solution<\/h3>\n<p>To build anticipation for the premiere, we created content for social media through stageed events and stunts in Copenhagen and Stockholm. We made sure to produce content based on these activities and the target groups&#8217; behaviors on each platform. <\/p>\n<p>After the premiere, a dedicated team closely followed social media to quickly and reactively engage in trending topics. This positioned Netflix as the obvious source on social media for anyone who couldn&#8217;t get enough of Squid Game 2 \u2013 and created a hype around the series that made it a must-watch once again. <\/p>\n<\/div>\n                                <\/div>\n\n            <div class=\"md:col-span-6 lg:col-span-5 md:col-start-7 lg:pl-8\">\n                <h3 class=\"heading-md font-semibold mb-3\"><\/h3>\n                <div class=\"wysiwyg\"><div style=\"width: 1080px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-5068-1\" width=\"1080\" height=\"1920\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/spoon.se\/wp-content\/uploads\/2025\/10\/STHLM-STUNT_21dec_TT-SE_IG_AUDIO2-1.mp4?_=1\" \/><a href=\"https:\/\/spoon.se\/wp-content\/uploads\/2025\/10\/STHLM-STUNT_21dec_TT-SE_IG_AUDIO2-1.mp4\">https:\/\/spoon.se\/wp-content\/uploads\/2025\/10\/STHLM-STUNT_21dec_TT-SE_IG_AUDIO2-1.mp4<\/a><\/video><\/div>\n<\/div>\n                                <\/div>\n        <\/div>\n<\/section>\n\n\n<section data-block=\"text-two-columns\" class=\"reveal  \">\n    <div class=\"wrapper\">\n        <div class=\"grid md:grid-cols-12 gap-x-8 gap-y-12 md:gap-y-15\">\n            <div class=\"md:col-span-6 lg:col-span-5 lg:col-start-2 lg:pr-8\">\n                <h2 class=\"heading-md font-semibold mb-3\">The results <\/h2>\n                <div class=\"wysiwyg\"><p>By creating content for the right target groups in each market, adapted to each platform&#8217;s requirements, we managed to keep the conversation about the series alive. We got to know existing fans and built cultural influence in social media in the Nordics during the campaign. <\/p>\n<p>When season 2 was launched, Squid Game became the third most-watched series on Netflix of all time.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n                                <\/div>\n\n            <div class=\"md:col-span-6 lg:col-span-5 md:col-start-7 lg:pl-8\">\n                <h3 class=\"heading-md font-semibold mb-3\"><\/h3>\n                <div class=\"wysiwyg\"><div style=\"width: 1080px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-5068-2\" width=\"1080\" height=\"1920\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/spoon.se\/wp-content\/uploads\/2025\/10\/Dilemmas_9x16_final.mp4?_=2\" \/><a href=\"https:\/\/spoon.se\/wp-content\/uploads\/2025\/10\/Dilemmas_9x16_final.mp4\">https:\/\/spoon.se\/wp-content\/uploads\/2025\/10\/Dilemmas_9x16_final.mp4<\/a><\/video><\/div>\n<\/div>\n                                <\/div>\n        <\/div>\n<\/section>\n\n\n<section data-block=\"contact-person\" class=\"reveal pt-2 md:pt-30 pb-12 md:pb-30s\">\n    <div class=\"wrapper\">\n        <div class=\"grid grid-cols-1 md:grid-cols-12 gap-x-8\">\n            <div class=\"col-span-full md:col-span-10 md:col-start-2 grid-cols-1 sm:grid-cols-12 md:grid-cols-10 grid gap-x-8\">\n                <div class=\"mb-10 md:mb-15 col-span-full sm:col-span-4 lg:col-span-3 flex flex-wrap sm:flex-col\">\n                    <h2 class=\"heading-md font-semibold mb-4 w-full\">Want to know more? Contact me! <\/h2>\n                    <div class=\"w-1\/3 sm:w-full pr-2 md:pr-0\">\n                        <picture class=\"w-full\"><img loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/images.ohmyhosting.se\/0WlOWFl3Hq4lL2OBWc4DX2TB-Tc=\/300x332\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2023%2F08%2FBergdal-Stina-7400773-e1771595293747.jpg 1x, https:\/\/images.ohmyhosting.se\/72mkgAG1zEbrqbQj9PqqdoUVb0A=\/600x664\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2023%2F08%2FBergdal-Stina-7400773-e1771595293747.jpg 2x\" alt=\"https:\/\/spoon.se\/wp-content\/uploads\/2023\/08\/Bergdal-Stina-7400773-e1771595293747.jpg\" class=\"w-full rounded-md mb-[14px] lazy\" data-src=\"https:\/\/images.ohmyhosting.se\/0WlOWFl3Hq4lL2OBWc4DX2TB-Tc=\/300x332\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2023%2F08%2FBergdal-Stina-7400773-e1771595293747.jpg\" src=\"https:\/\/images.ohmyhosting.se\/1gNU2ZyXS3vmGd40uPnMS1uFfQE=\/300x332\/filters:quality(10):blur(9)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2023%2F08%2FBergdal-Stina-7400773-e1771595293747.jpg\" width=\"300\" height=\"332\" \/><\/picture>                    <\/div>\n                    <div class=\"w-3\/3 sm:w-full break-words\">\n                        <h3 class=\"heading-md font-acma mb-1.5\">Stina Bergdal<\/h3>\n                        <p class=\"body-sm\">Creative Director<\/p>\n                        <a class=\"js-email block body-sm font-semibold group\" data-email=\"stina.bergdal@spoon.se\" href=\"javascript:;\"><span class=\"group-hover:underline\">stina.bergdal@spoon.se<\/span><\/a>\n                        <a class=\"block body-sm font-semibold hover:underline\" href=\"tel:46730274999\">+46 73 027 49 99<\/a>\n                    <\/div>\n\n                <\/div>\n\n                <div class=\"col-span-full sm:col-span-7 md:col-span-5 sm:col-start-6 md:col-start-6\">\n                                                                                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section data-block=\"cards\" class=\"reveal  pb-12 md:pb-30 overflow-x-hidden\">\n    <div class=\"wrapper flex flex-col\">\n        <!-- Array with one object -->\n                    <div>\n                <div id=\"cardSlider\" class=\"splide\">\n                    <div class=\"flex flex-row mb-8\">\n                        <h2 class=\"heading-md font-semibold\"><\/h2>\n                        <div class=\"ml-auto flex flex-row items-center gap-x-3 sm:gap-x-4 splide__arrows\">\n                            <button aria-label=\"previous\" class=\"button button--border-black px-4 py-1.5 rounded-full group js-splide-prev\">\n                                <svg width=\"20\" height=\"11\" viewBox=\"0 0 20 11\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                    <path 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class=\"splide__list\">\n                                                                                    <li class=\"splide__slide\">\n                                <a class=\"w-full flex flex-col group\" href=\"https:\/\/spoon.se\/en\/case\/a-boost-for-energiforetagen\/\">\n                                                                            <picture class=\"w-full\"><img loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/images.ohmyhosting.se\/vmgCKLN3iBLZOmHeyWsgP0gYI6Q=\/410x480\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2025%2F09%2FSkarmavbild-2025-09-10-kl.-09.02.06.png 1x, https:\/\/images.ohmyhosting.se\/kFhtGFrsP6PeVHJsg3lF8bqHj34=\/820x960\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2025%2F09%2FSkarmavbild-2025-09-10-kl.-09.02.06.png 2x\" alt=\"\" class=\"w-full mb-4 rounded-md transition-border-radius duration-300 group-hover:rounded-[40px] lazy\" data-src=\"https:\/\/images.ohmyhosting.se\/vmgCKLN3iBLZOmHeyWsgP0gYI6Q=\/410x480\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2025%2F09%2FSkarmavbild-2025-09-10-kl.-09.02.06.png\" src=\"https:\/\/images.ohmyhosting.se\/FQ3h0DRWZeDceyQ4rivpb1rxUyQ=\/410x480\/filters:quality(10):blur(9)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2025%2F09%2FSkarmavbild-2025-09-10-kl.-09.02.06.png\" width=\"410\" height=\"480\" \/><\/picture>\n                                                                                                            <span class=\"category-button category-button--yellow mr-auto mb-4\">Case<\/span>\n                                                                        <h2 class=\"heading-md-alternative break-words\">A boost for Energif\u00f6retagen<\/h2>\n                                <\/a>\n                            <\/li>\n                                                                                    <li class=\"splide__slide\">\n                                <a class=\"w-full flex flex-col group\" href=\"https:\/\/spoon.se\/en\/?post_type=case&amp;p=4994\">\n                                                                        <picture class=\"w-full\"><img loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/images.ohmyhosting.se\/8yZBD_j7_fTnlz8q8V0nntRwCxw=\/410x480\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2025%2F10%2FSkanska_Idar_01.jpg 1x, https:\/\/images.ohmyhosting.se\/GQdbyuzTd4wDXnfC7fP6lSypLqE=\/820x960\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2025%2F10%2FSkanska_Idar_01.jpg 2x\" alt=\"Skanska employer branding\" class=\"w-full mb-4 rounded-md transition-border-radius duration-300 group-hover:rounded-[40px] lazy\" data-src=\"https:\/\/images.ohmyhosting.se\/8yZBD_j7_fTnlz8q8V0nntRwCxw=\/410x480\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2025%2F10%2FSkanska_Idar_01.jpg\" src=\"https:\/\/images.ohmyhosting.se\/KYGMkPj4kZ-c-H69lRX9z4xI7HA=\/410x480\/filters:quality(10):blur(9)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2025%2F10%2FSkanska_Idar_01.jpg\" width=\"410\" height=\"480\" \/><\/picture>                                                                                                            <span class=\"category-button category-button--yellow mr-auto mb-4\">Case<\/span>\n                                                                        <h2 class=\"heading-md-alternative break-words\">Building Skanskas reputation and attracting the best<\/h2>\n                                <\/a>\n                            <\/li>\n                                                                                    <li class=\"splide__slide\">\n                                <a class=\"w-full flex flex-col group\" href=\"https:\/\/spoon.se\/en\/case\/changing-young-swedes-image-of-finland\/\">\n                                                                            <picture class=\"w-full\"><img loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/images.ohmyhosting.se\/2RXkWPvyvmoMbd5VHaHGJsZcz8c=\/410x480\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2023%2F08%2FFinska-ambassaden-scaled.jpg 1x, https:\/\/images.ohmyhosting.se\/ETgQHP3MCLw4AsxIassyt_ePrwM=\/820x960\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2023%2F08%2FFinska-ambassaden-scaled.jpg 2x\" alt=\"\" class=\"w-full mb-4 rounded-md transition-border-radius duration-300 group-hover:rounded-[40px] lazy\" data-src=\"https:\/\/images.ohmyhosting.se\/2RXkWPvyvmoMbd5VHaHGJsZcz8c=\/410x480\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2023%2F08%2FFinska-ambassaden-scaled.jpg\" src=\"https:\/\/images.ohmyhosting.se\/u3vVvG4h5kxNU7tQksGSJZfziOA=\/410x480\/filters:quality(10):blur(9)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2023%2F08%2FFinska-ambassaden-scaled.jpg\" width=\"410\" height=\"480\" \/><\/picture>\n                                                                                                            <span class=\"category-button category-button--yellow mr-auto mb-4\">Case<\/span>\n                                                                        <h2 class=\"heading-md-alternative break-words\">Changing young Swedes\u2019 image of Finland<\/h2>\n                                <\/a>\n                            <\/li>\n                                                                                    <li class=\"splide__slide\">\n                                <a class=\"w-full flex flex-col group\" href=\"https:\/\/spoon.se\/en\/case\/how-do-you-get-young-men-interested-in-stem-cell-donation\/\">\n                                                                            <picture class=\"w-full\"><img loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/images.ohmyhosting.se\/EPAJq4PfG1xXuXc8fdVhMOTcbog=\/410x480\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2025%2F02%2FSkarmavbild-2025-02-27-kl.-14.59.29.png 1x, https:\/\/images.ohmyhosting.se\/4E7-8yWsHXmHyJR7XXcJcQEgFuQ=\/820x960\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2025%2F02%2FSkarmavbild-2025-02-27-kl.-14.59.29.png 2x\" alt=\"\" class=\"w-full mb-4 rounded-md transition-border-radius duration-300 group-hover:rounded-[40px] lazy\" data-src=\"https:\/\/images.ohmyhosting.se\/EPAJq4PfG1xXuXc8fdVhMOTcbog=\/410x480\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2025%2F02%2FSkarmavbild-2025-02-27-kl.-14.59.29.png\" src=\"https:\/\/images.ohmyhosting.se\/qpFQaV9gMpvoHTvUVmiu9pXUicw=\/410x480\/filters:quality(10):blur(9)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2025%2F02%2FSkarmavbild-2025-02-27-kl.-14.59.29.png\" width=\"410\" height=\"480\" \/><\/picture>\n                                                                                                            <span class=\"category-button category-button--yellow mr-auto mb-4\">Case<\/span>\n                                                                        <h2 class=\"heading-md-alternative break-words\">How do you get young men interested in stem cell donations?<\/h2>\n                                <\/a>\n                            <\/li>\n                                                                                    <li class=\"splide__slide\">\n                                <a class=\"w-full flex flex-col group\" href=\"https:\/\/spoon.se\/en\/case\/how-we-delivered-volvos-keynote-presentation-at-the-worlds-largest-tech-fair\/\">\n                                                                            <picture class=\"w-full\"><img loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/images.ohmyhosting.se\/Y7oMHlSOc4aum6VujjtXE-zafpE=\/410x480\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2025%2F02%2FSkarmavbild-2025-02-19-kl.-15.30.44.png 1x, https:\/\/images.ohmyhosting.se\/_INiznveMrz0M8i8IaPTppMyWGg=\/820x960\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2025%2F02%2FSkarmavbild-2025-02-19-kl.-15.30.44.png 2x\" alt=\"\" class=\"w-full mb-4 rounded-md transition-border-radius duration-300 group-hover:rounded-[40px] lazy\" data-src=\"https:\/\/images.ohmyhosting.se\/Y7oMHlSOc4aum6VujjtXE-zafpE=\/410x480\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2025%2F02%2FSkarmavbild-2025-02-19-kl.-15.30.44.png\" src=\"https:\/\/images.ohmyhosting.se\/lG7Kpzvj74hoWSv7jFWtW7Fb3cA=\/410x480\/filters:quality(10):blur(9)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2025%2F02%2FSkarmavbild-2025-02-19-kl.-15.30.44.png\" width=\"410\" height=\"480\" \/><\/picture>\n                                                                                                            <span class=\"category-button category-button--yellow mr-auto mb-4\">Case<\/span>\n                                                                        <h2 class=\"heading-md-alternative break-words\">How we delivered Volvo&#8217;s keynote presentation at the world&#8217;s largest tech fair<\/h2>\n                                <\/a>\n                            <\/li>\n                                                                                    <li class=\"splide__slide\">\n                                <a class=\"w-full flex flex-col group\" href=\"https:\/\/spoon.se\/en\/case\/how-we-established-blue-dragons-new-brand-in-sweden\/\">\n                                                                        <picture class=\"w-full\"><img loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/images.ohmyhosting.se\/vsps-0oB0R9upBDdswyZLfRvh7s=\/410x480\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2023%2F06%2FBluedragon-ny-2592x1160-1.png 1x, https:\/\/images.ohmyhosting.se\/-b6aSA1ZUAfpRoDiuYZqo-cPsVM=\/820x960\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2023%2F06%2FBluedragon-ny-2592x1160-1.png 2x\" alt=\"\" class=\"w-full mb-4 rounded-md transition-border-radius duration-300 group-hover:rounded-[40px] lazy\" data-src=\"https:\/\/images.ohmyhosting.se\/vsps-0oB0R9upBDdswyZLfRvh7s=\/410x480\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2023%2F06%2FBluedragon-ny-2592x1160-1.png\" src=\"https:\/\/images.ohmyhosting.se\/VHNuSiV1XRpurBzKNr3fzFcMFlI=\/410x480\/filters:quality(10):blur(9)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2023%2F06%2FBluedragon-ny-2592x1160-1.png\" width=\"410\" height=\"480\" \/><\/picture>                                                                                                            <span class=\"category-button category-button--yellow mr-auto mb-4\">Case<\/span>\n                                                                        <h2 class=\"heading-md-alternative break-words\">How we established Blue Dragon&#8217;s new brand in Sweden<\/h2>\n                                <\/a>\n                            <\/li>\n                                                                                    <li class=\"splide__slide\">\n                                <a class=\"w-full flex flex-col group\" href=\"https:\/\/spoon.se\/en\/case\/how-we-gave-falcon-new-wings\/\">\n                                                                        <picture class=\"w-full\"><img loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/images.ohmyhosting.se\/jrCcyGf3RFFbF0H0v_qIJs5zG58=\/410x480\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2025%2F07%2FFalcon-sunrise-day2-scaled.png 1x, https:\/\/images.ohmyhosting.se\/ls6jYp5vR4bguk4G_XKqYQ_sTHI=\/820x960\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2025%2F07%2FFalcon-sunrise-day2-scaled.png 2x\" alt=\"\" class=\"w-full mb-4 rounded-md transition-border-radius duration-300 group-hover:rounded-[40px] lazy\" data-src=\"https:\/\/images.ohmyhosting.se\/jrCcyGf3RFFbF0H0v_qIJs5zG58=\/410x480\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2025%2F07%2FFalcon-sunrise-day2-scaled.png\" src=\"https:\/\/images.ohmyhosting.se\/t3kOXYDXpIj2OEMMc9RReaICItk=\/410x480\/filters:quality(10):blur(9)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2025%2F07%2FFalcon-sunrise-day2-scaled.png\" width=\"410\" height=\"480\" \/><\/picture>                                                                                                            <span class=\"category-button category-button--yellow mr-auto mb-4\">Case<\/span>\n                                                                        <h2 class=\"heading-md-alternative break-words\">How we gave Falcon new wings<\/h2>\n                                <\/a>\n                            <\/li>\n                                                                                    <li class=\"splide__slide\">\n                                <a class=\"w-full flex flex-col group\" href=\"https:\/\/spoon.se\/en\/case\/squid-game-2-how-we-helped-netflix-take-over-the-news-feed\/\">\n                                                                        <picture class=\"w-full\"><img loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/images.ohmyhosting.se\/ss6KQ9bYMpoKIHIlKBPLu7Jq-v8=\/410x480\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2025%2F10%2FHeader_netflix_Spoon-webb.jpg 1x, https:\/\/images.ohmyhosting.se\/kBSM54DfDmNrlXPuni_rvw14bJs=\/820x960\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2025%2F10%2FHeader_netflix_Spoon-webb.jpg 2x\" alt=\"\" class=\"w-full mb-4 rounded-md transition-border-radius duration-300 group-hover:rounded-[40px] lazy\" data-src=\"https:\/\/images.ohmyhosting.se\/ss6KQ9bYMpoKIHIlKBPLu7Jq-v8=\/410x480\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2025%2F10%2FHeader_netflix_Spoon-webb.jpg\" src=\"https:\/\/images.ohmyhosting.se\/sq1uonswz5EBH6XDN-BlVq14zJw=\/410x480\/filters:quality(10):blur(9)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2025%2F10%2FHeader_netflix_Spoon-webb.jpg\" width=\"410\" height=\"480\" \/><\/picture>                                                                                                            <span class=\"category-button category-button--yellow mr-auto mb-4\">Case<\/span>\n                                                                        <h2 class=\"heading-md-alternative break-words\">Squid Game 2 &#8211; how we helped Netflix take over the news feed<\/h2>\n                                <\/a>\n                            <\/li>\n                                                                                    <li class=\"splide__slide\">\n                                <a class=\"w-full flex flex-col group\" href=\"https:\/\/spoon.se\/en\/case\/ssab-and-the-potential-of-steel\/\">\n                                                                            <picture class=\"w-full\"><img loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/images.ohmyhosting.se\/B3DwlbOzk76MR39rHBVzE3kWHHw=\/410x480\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2023%2F11%2FCase-SSAB-2592x1160-1.png 1x, https:\/\/images.ohmyhosting.se\/w0Jceyfe7Rn-7jT99ZLCjCPs62s=\/820x960\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2023%2F11%2FCase-SSAB-2592x1160-1.png 2x\" alt=\"\" class=\"w-full mb-4 rounded-md transition-border-radius duration-300 group-hover:rounded-[40px] lazy\" data-src=\"https:\/\/images.ohmyhosting.se\/B3DwlbOzk76MR39rHBVzE3kWHHw=\/410x480\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2023%2F11%2FCase-SSAB-2592x1160-1.png\" src=\"https:\/\/images.ohmyhosting.se\/AW_LqtCsoMtfd5TD2ermxSSpZqs=\/410x480\/filters:quality(10):blur(9)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2023%2F11%2FCase-SSAB-2592x1160-1.png\" width=\"410\" height=\"480\" \/><\/picture>\n                                                                                                            <span class=\"category-button category-button--yellow mr-auto mb-4\">Case<\/span>\n                                                                        <h2 class=\"heading-md-alternative break-words\">SSAB \u2013 and the potential of steel<\/h2>\n                                <\/a>\n                            <\/li>\n                                                                                    <li class=\"splide__slide\">\n                                <a class=\"w-full flex flex-col group\" href=\"https:\/\/spoon.se\/en\/case\/the-campaign-that-lifts-the-heroes-of-the-steel-industry\/\">\n                                                                        <picture class=\"w-full\"><img loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/images.ohmyhosting.se\/HStP49E8uX_6VskgX2gFNb84JQM=\/410x480\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2024%2F06%2FKANTHAL-Steel-campaign_2023_samlat-02_2592x1160-kopiera-scaled.jpg 1x, https:\/\/images.ohmyhosting.se\/rMTPnryHPZIGLuQaBs0FpvW_uh8=\/820x960\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2024%2F06%2FKANTHAL-Steel-campaign_2023_samlat-02_2592x1160-kopiera-scaled.jpg 2x\" alt=\"kundcase Spoon - Kanthal\" class=\"w-full mb-4 rounded-md transition-border-radius duration-300 group-hover:rounded-[40px] lazy\" data-src=\"https:\/\/images.ohmyhosting.se\/HStP49E8uX_6VskgX2gFNb84JQM=\/410x480\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2024%2F06%2FKANTHAL-Steel-campaign_2023_samlat-02_2592x1160-kopiera-scaled.jpg\" src=\"https:\/\/images.ohmyhosting.se\/wpdGPSPI5Cf_mdY-eCtAl0dUw7o=\/410x480\/filters:quality(10):blur(9)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2024%2F06%2FKANTHAL-Steel-campaign_2023_samlat-02_2592x1160-kopiera-scaled.jpg\" width=\"410\" height=\"480\" \/><\/picture>                                                                                                            <span class=\"category-button category-button--yellow mr-auto mb-4\">Case<\/span>\n                                                                        <h2 class=\"heading-md-alternative break-words\">The campaign that lifts the heroes of the steel industry<\/h2>\n                                <\/a>\n                            <\/li>\n                                                                                    <li class=\"splide__slide\">\n                                <a class=\"w-full flex flex-col group\" href=\"https:\/\/spoon.se\/en\/case\/volvo-pentas-acclaimed-web-series-mighty-jobs\/\">\n                                                                            <picture class=\"w-full\"><img loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/images.ohmyhosting.se\/T0vS3McxJcWnyTwtWG86wdMttUM=\/410x480\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2023%2F08%2Fvolvo_penta.jpeg 1x, https:\/\/images.ohmyhosting.se\/gSYKQbRYI1qx0Dyw6IDREvY2dTU=\/820x960\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2023%2F08%2Fvolvo_penta.jpeg 2x\" alt=\"\" class=\"w-full mb-4 rounded-md transition-border-radius duration-300 group-hover:rounded-[40px] lazy\" data-src=\"https:\/\/images.ohmyhosting.se\/T0vS3McxJcWnyTwtWG86wdMttUM=\/410x480\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2023%2F08%2Fvolvo_penta.jpeg\" src=\"https:\/\/images.ohmyhosting.se\/A7Cs4WhxSbFbdYU_z68HSdp9fa4=\/410x480\/filters:quality(10):blur(9)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2023%2F08%2Fvolvo_penta.jpeg\" width=\"410\" height=\"480\" \/><\/picture>\n                                                                                                            <span class=\"category-button category-button--yellow mr-auto mb-4\">Case<\/span>\n                                                                        <h2 class=\"heading-md-alternative break-words\">Volvo Penta&#8217;s acclaimed web TV series Mighty Jobs<\/h2>\n                                <\/a>\n                            <\/li>\n                                                                                    <li class=\"splide__slide\">\n                                <a class=\"w-full flex flex-col group\" href=\"https:\/\/spoon.se\/en\/case\/bridge-builders-when-the-hisingsbron-became-a-tv-celebrity\/\">\n                                                                            <picture class=\"w-full\"><img loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/images.ohmyhosting.se\/o0IdWbnIpheIXZgD6wExJsRGQtI=\/410x480\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2023%2F08%2Fhisingsbron_02.original.jpeg 1x, https:\/\/images.ohmyhosting.se\/oDeG2nv-w3D3w9MJF8eld0f8m_M=\/820x960\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2023%2F08%2Fhisingsbron_02.original.jpeg 2x\" alt=\"\" class=\"w-full mb-4 rounded-md transition-border-radius duration-300 group-hover:rounded-[40px] lazy\" data-src=\"https:\/\/images.ohmyhosting.se\/o0IdWbnIpheIXZgD6wExJsRGQtI=\/410x480\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2023%2F08%2Fhisingsbron_02.original.jpeg\" src=\"https:\/\/images.ohmyhosting.se\/B1KPaB3RSIiDgQ4i5Q45Tkx90Rw=\/410x480\/filters:quality(10):blur(9)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2023%2F08%2Fhisingsbron_02.original.jpeg\" width=\"410\" height=\"480\" \/><\/picture>\n                                                                                                            <span class=\"category-button category-button--yellow mr-auto mb-4\">Case<\/span>\n                                                                        <h2 class=\"heading-md-alternative break-words\">When a bridge became a TV celebrity<\/h2>\n                                <\/a>\n                            <\/li>\n                                                    <\/ul>\n                    <\/div>\n                <\/div>\n            <\/div>\n        \n            <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"parent":0,"template":"","case_category":[],"class_list":["post-5068","case","type-case","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Squid Game 2 - how we helped Netflix take over the news feed - Spoon<\/title>\n<meta name=\"description\" content=\"When Netflix was about to launch Squid Game 2 in the Nordics, they enlisted the help of the communication agency Spoon for a social media campaign. 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