{"id":4779,"date":"2023-05-30T13:51:55","date_gmt":"2023-05-30T13:51:55","guid":{"rendered":"https:\/\/spoon.se\/about-us\/"},"modified":"2025-11-13T14:36:04","modified_gmt":"2025-11-13T14:36:04","slug":"about-us","status":"publish","type":"page","link":"https:\/\/spoon.se\/en\/about-us\/","title":{"rendered":"About us"},"content":{"rendered":"<section data-block=\"page-hero\" class=\" pb-12 md:pb-16 mt-[105px] md:mt-[180px]\">\n    <div class=\"wrapper text-black flex justify-center items-center relative mb-11\">\n        \n        <div class=\"max-w-[789px]  text-center\">\n            \n            <h1 class=\"mx-8 heading-xxl\">\n                \n                <span class=\"font-acma\">The real-deal agency<\/span>\n            <\/h1>\n\n                    <\/div>\n    <\/div>\n<\/section>\n\n<section data-block=\"image-or-video\" class=\"reveal  pb-12 md:pb-16\">\n    <div class=\"wrapper\">\n        <div class=\"grid md:grid-cols-12 md:gap-x-8 relative\">\n            <div class=\"col-span-full\">\n                <div class=\"relative rounded-md overflow-hidden\">\n                    \n                                                                            <video class=\"video object-cover object-center h-full w-full\"\n                                almoplay                                 playsinline src=\"https:\/\/cdn.ohmyhosting.se\/src\/https:\/\/spoon.se\/wp-content\/uploads\/2023\/09\/SP4268_Showreel2023_Action_web_small.mp4#t=0\">\n                                    <source src=\"https:\/\/cdn.ohmyhosting.se\/src\/https:\/\/spoon.se\/wp-content\/uploads\/2023\/09\/SP4268_Showreel2023_Action_web_small.mp4#t=0\" type=\"video\/mp4\">\n                                    Din webbl\u00e4sare st\u00f6djer inte video-taggen.\n                                <\/video>\n                                                    \n                                                                                <\/div>\n\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section data-block=\"introduction-text\" class=\"reveal  pb-12 md:pb-16\">\n    <div class=\"wrapper\">\n        <div class=\"lg:grid lg:grid-cols-12 lg:gap-x-8\">\n                        <div class=\"col-span-full\">\n                <div class=\"max-w-[736px] mx-auto flex flex-col items-center text-center\">\n                    <div class=\"wysiwyg wysiwyg--lg mb-6 md:mb-8\"><p><span style=\"font-weight: 400;\">How do you cut through the racket in such a noisy world? We don&#8217;t believe it&#8217;s about shouting the loudest. We believe the strongest voices are the ones that feel genuine. This is why many of our clients stay with us year after year \u2013 even decades. Today, we have more than 130 employees across the Nordics and the UK, who are passionate about helping our clients to reach out \u2013 and to reach <em>within<\/em>. <\/span><\/p>\n<\/div>\n                                            <a class=\"button button--border-black flex items-center w-min whitespace-nowrap\" href=\"https:\/\/spoon.se\/en\/contact-us\/\" target=\"\">\n                                                        Contact us\n                        <\/a>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section data-block=\"numbers\" class=\"reveal  pb-12 md:pb-30 js-numbers\">\n    <div class=\"wrapper\">\n        <div class=\"max-md:mx-[42px] md:grid grid-cols-12 lg:gap-x-8\">\n            <div class=\"col-span-full lg:col-span-10 lg:col-start-2\">\n                <h2 class=\"heading-md font-semibold mb-8 text-center\">Spoon in numbers<\/h2>\n                <div class=\"flex flex-col md:flex-row gap-x-8 gap-y-3\">\n                                                                <div class=\"numbers color-change-items bg-spoon-black text-white transition-colors duration-1000 ease-in-out py-8 px-6 flex-1 rounded-md flex flex-col items-center\">\n                            <p class=\"heading-sm font-semibold mb-3\">Founded<\/p>\n                            <p class=\"heading-xl font-acma number-counter\" id=\"odometer1\" data-number=\"1998\" data-type=\"year\">0<\/p>\n                        <\/div>\n                                                                    <div class=\"numbers color-change-items bg-spoon-black text-white transition-colors duration-1000 ease-in-out py-8 px-6 flex-1 rounded-md flex flex-col items-center\">\n                            <p class=\"heading-sm font-semibold mb-3\">Number of employees<\/p>\n                            <p class=\"heading-xl font-acma number-counter\" id=\"odometer2\" data-number=\"135\" data-type=\"number\">0<\/p>\n                        <\/div>\n                                                                    <div class=\"numbers color-change-items bg-spoon-black text-white transition-colors duration-1000 ease-in-out py-8 px-6 flex-1 rounded-md flex flex-col items-center\">\n                            <p class=\"heading-sm font-semibold mb-3\">Number of offices<\/p>\n                            <p class=\"heading-xl font-acma number-counter\" id=\"odometer3\" data-number=\"5\" data-type=\"number\">0<\/p>\n                        <\/div>\n                                                                                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section data-block=\"text-two-columns\" class=\"reveal  pb-12 md:pb-30\">\n    <div class=\"wrapper\">\n        <div class=\"grid md:grid-cols-12 gap-x-8 gap-y-12 md:gap-y-15\">\n            <div class=\"md:col-span-6 lg:col-span-5 lg:col-start-2 lg:pr-8\">\n                <h2 class=\"heading-md font-semibold mb-3\">How it started <\/h2>\n                <div class=\"wysiwyg\"><p><span style=\"font-weight: 400;\">We all have a story to tell \u2013 and we are especially proud of ours<\/span><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">Spoon was founded in Stockholm in 1998 by Melker Forss\u00e9n, Anders Ribba, and H\u00e5kan Johansson. Back then, print publications were the most important channels, and we had a vision to create customer magazines that offered \u201cnewsstand value\u201d. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Over the years, the company grew from three to five to nearly 150 employees, and as new channels emerged, Spoon&#8217;s offerings evolved too. We were early adopters of content marketing \u2013 amongst the first in Sweden \u2013 and in 2014 we acquired a competitor, Tidningskompaniet. The new company became one of the largest \u2013 and most awarded-winning communications companies in the country. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our journalistic heritage has given us an edge when it comes to crafting well-told, authentic stories that remain at the core of Spoon. And in our opinion, that is what continues to bring brands and people closer together. <\/span><\/p>\n<\/div>\n                                            <a class=\"link-arrow  mt-3\" href=\"https:\/\/spoon.se\/en\/services\/\" target=\"\">Read more about what we can offer<\/a>\n                                <\/div>\n\n            <div class=\"md:col-span-6 lg:col-span-5 md:col-start-7 lg:pl-8\">\n                <h3 class=\"heading-md font-semibold mb-3\">What we believe in <\/h3>\n                <div class=\"wysiwyg\"><p><span style=\"font-weight: 400;\">We believe that trust creates great ideas. By this, we mean trust in ourselves, in each other, and in our clients. On such a solid foundation, creativity can grow. This is also where courage comes in: the courage to stand up for what we believe in, step outside the comfort zone, and challenge our clients to do the same. All to achieve the best results. But it <\/span><span>also requires humility, curiosity, and a constant drive to learn. <\/span><span>We see every challenge as an opportunity for success \u2013 a success we share with our clients.<\/span><\/p>\n<\/div>\n                                            <a class=\"link-arrow  mt-3\" href=\"https:\/\/spoon.se\/en\/career\/\" target=\"\">See our open positions <\/a>\n                                <\/div>\n        <\/div>\n<\/section>\n\n\n<section data-block=\"images\" class=\"reveal  pb-12 md:pb-16\">\n    <div class=\"wrapper\">\n        <div class=\"flex flex-col md:flex-row justify-between gap-8 lg:gap-20\">\n                                                                        <picture class=\"w-full\"><img loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/images.ohmyhosting.se\/HQm8d8ePqwRCYnHhNlyoECylaoM=\/608x500\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2023%2F08%2FSpoon-PPP-1264x1000-1.png 1x, https:\/\/images.ohmyhosting.se\/mnuWwpaYNLozQR41-jkeyme9V4Y=\/1216x1000\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2023%2F08%2FSpoon-PPP-1264x1000-1.png 2x\" alt=\"\" class=\"w-full mt-11 rounded-md lazy\" data-src=\"https:\/\/images.ohmyhosting.se\/HQm8d8ePqwRCYnHhNlyoECylaoM=\/608x500\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2023%2F08%2FSpoon-PPP-1264x1000-1.png\" src=\"https:\/\/images.ohmyhosting.se\/_rk1y0tnr9200ABzTIh2pUXQHRs=\/608x500\/filters:quality(10):blur(9)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2023%2F08%2FSpoon-PPP-1264x1000-1.png\" width=\"608\" height=\"500\" \/><\/picture>                    \n                                                                                                            <picture class=\"w-full\"><img loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/images.ohmyhosting.se\/qsgMZ1x7fw2aWfscIXBU5fSUM1I=\/608x500\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2025%2F02%2FMaria_Biesterfeldt_VD_Spoon.jpg 1x, https:\/\/images.ohmyhosting.se\/Rbnxh2yQgYFzh5VB03HIkY2VVX4=\/1216x1000\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2025%2F02%2FMaria_Biesterfeldt_VD_Spoon.jpg 2x\" alt=\"Maria Biesterfeldt, vd Spoon\" class=\"w-full rounded-md lazy\" data-src=\"https:\/\/images.ohmyhosting.se\/qsgMZ1x7fw2aWfscIXBU5fSUM1I=\/608x500\/filters:quality(85)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2025%2F02%2FMaria_Biesterfeldt_VD_Spoon.jpg\" src=\"https:\/\/images.ohmyhosting.se\/2o-s-hDcGaMjrL5guqIp3xmHAsI=\/608x500\/filters:quality(10):blur(9)\/https%3A%2F%2Fspoon.se%2Fwp-content%2Fuploads%2F2025%2F02%2FMaria_Biesterfeldt_VD_Spoon.jpg\" width=\"608\" height=\"500\" \/><\/picture>                    \n                                                        <\/div>\n    <\/div>\n<\/section>\n\n\n<section data-block=\"text-two-columns\" class=\"reveal  pb-12 md:pb-30\">\n    <div class=\"wrapper\">\n        <div class=\"grid md:grid-cols-12 gap-x-8 gap-y-12 md:gap-y-15\">\n            <div class=\"md:col-span-6 lg:col-span-5 lg:col-start-2 lg:pr-8\">\n                <h2 class=\"heading-md font-semibold mb-3\">Part of a bigger family<\/h2>\n                <div class=\"wysiwyg\"><p>Spoon has offices in Stockholm and Gothenburg, as well as Oslo and London. Spoon is a part of the agency group, People People People (PPP), which gives us direct access to several other agencies each with their own unique expertise. Our founders, Melker Forss\u00e9n and Anders Ribba, continue to work within Spoon and PPP.<\/p>\n<\/div>\n                                            <a class=\"link-arrow  mt-3\" href=\"https:\/\/peoplepeoplepeople.group\/\" target=\"\">Go to PPP&#039;s website<\/a>\n                                <\/div>\n\n            <div class=\"md:col-span-6 lg:col-span-5 md:col-start-7 lg:pl-8\">\n                <h3 class=\"heading-md font-semibold mb-3\">Meet our CEO <\/h3>\n                <div class=\"wysiwyg\"><p><span style=\"font-weight: 400;\">Spoon is a strategic and creative communications agency. But that\u2019s not all. Behind every delivery is an absolutely fantastic team of people who support and encourage each other and our clients. It never ceases to impress me \u2013 and it makes being the CEO such a great privilege. <\/span><\/p>\n<p>Are you looking for a partner and supplier with strategic competence, broad production capacities, and high creative standards? Feel free to get in touch, and I can tell you more! \/Maria Biesterfeldt, 073 504 76 91<\/p>\n<\/div>\n                                            <a class=\"link-arrow  mt-3\" href=\"mailto:maria.biesterfeldt@spoon.se\" target=\"\">Maria.Biesterfeldt@spoon.se<\/a>\n                                <\/div>\n        <\/div>\n<\/section>\n\n\n<section data-block=\"text-two-columns\" class=\"reveal  pb-12 md:pb-30\">\n    <div class=\"wrapper\">\n        <div class=\"grid md:grid-cols-12 gap-x-8 gap-y-12 md:gap-y-15\">\n            <div class=\"md:col-span-6 lg:col-span-5 lg:col-start-2 lg:pr-8\">\n                <h2 class=\"heading-md font-semibold mb-3\">Conscious prompting \u2013 our approach to AI<\/h2>\n                <div class=\"wysiwyg\"><p>Authentic storytelling is our thing. That&#8217;s why we are extra careful when working with generative AI. The tools have weaknesses. Bias, prejudice, distinguishing truth from lies, source criticism, copyright infringement \u2013 these are important issues in our industry. As users, we bear the responsibility to ensure that what we produce is ethical. Our AI guidelines are a first step, and we work continuously and consciously to harness the possibilities AI tools offer without compromising our ethics.<\/p>\n<\/div>\n                                            <a class=\"link-arrow  mt-3\" href=\"https:\/\/spoon.se\/en\/ai-policy-2\/\" target=\"\">Spoon&#039;s AI policy<\/a>\n                                <\/div>\n\n            <div class=\"md:col-span-6 lg:col-span-5 md:col-start-7 lg:pl-8\">\n                <h3 class=\"heading-md font-semibold mb-3\"><\/h3>\n                <div class=\"wysiwyg\"><\/div>\n                                <\/div>\n        <\/div>\n<\/section>\n\n\n<section data-block=\"section-breaker\" class=\"reveal  pb-12 md:pb-30\">\n    <div class=\"wrapper\">\n        <div class=\"relative flex items-center justify-center rounded-md overflow-hidden bg-white\">\n                        <div class=\"max-w-[856px] text-center text-black py-20\">\n                                <span class=\"block heading-md font-semibold mb-4 mx-4\">Enough about us. What about you? <\/span>\n                                <h2 class=\"heading-xl mb-6 md:mb-11 mx-4\">\n                                                                <span class=\"font-acma\">Tell us about your challenges!<\/span>\n                                    <\/h2>\n\n                                <a class=\"button button--yellow-dark-hover flex items-center w-min whitespace-nowrap mx-auto\" href=\"https:\/\/spoon.se\/en\/contact-us\/\" target=\"\">\n                                        Contact us\n                <\/a>\n                            <\/div>\n        <\/div>\n    <\/div>\n    <\/div>\n<\/section>\n\n<section data-block=\"image-or-video\" class=\"reveal  pb-12 md:pb-30\">\n    <div class=\"wrapper\">\n        <div class=\"grid md:grid-cols-12 md:gap-x-8 relative\">\n            <div class=\"col-span-full\">\n                <div class=\"relative rounded-md overflow-hidden\">\n                    \n                                                                            <video class=\"video object-cover object-center h-full w-full\"\n                                almoplay                                 playsinline src=\"https:\/\/cdn.ohmyhosting.se\/src\/https:\/\/spoon.se\/wp-content\/uploads\/2023\/09\/Spoon_popcorn.mp4#t=0\">\n                                    <source src=\"https:\/\/cdn.ohmyhosting.se\/src\/https:\/\/spoon.se\/wp-content\/uploads\/2023\/09\/Spoon_popcorn.mp4#t=0\" type=\"video\/mp4\">\n                                    Din webbl\u00e4sare st\u00f6djer inte video-taggen.\n                                <\/video>\n                                                    \n                                                                                <\/div>\n\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-4779","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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