How we gave Falcon new wings

With the concept ‘Free as a Falcon’, we wanted to create a distinct and unique brand element for Falcon. The basic principle was to enhance the sense of freedom – and combine it with the sky and the soaring creatures that lives up there: falcons.

To bring the concept to life, we launched a campaign that captured those beautiful moments of freedom. The campaign film features music by rising star Orkid, who recorded a new cover of the song Vingar. An iconic brand together with an iconic song – both reimagined for a new era.