Squid Game 2 - how we helped Netflix take over the news feed

To succeed, we needed to have our ear to the ground and listen to what people were talking about. By following these conversations, we could ensure that Netflix made Swedes, Danes, and Norwegians want to return to the Squid Game universe. To maximize impact on all channels, close collaboration with Netflix’s other partner agencies was also required.

The solution

To build anticipation for the premiere, we created content for social media through stageed events and stunts in Copenhagen and Stockholm. We made sure to produce content based on these activities and the target groups’ behaviors on each platform.

After the premiere, a dedicated team closely followed social media to quickly and reactively engage in trending topics. This positioned Netflix as the obvious source on social media for anyone who couldn’t get enough of Squid Game 2 – and created a hype around the series that made it a must-watch once again.